No liquidity assumption
Worked examples explain the mechanism before you infer demand from live offers.
Visitor router
Moral Trade is easier to understand when you start from your intent. Pick whether you want to learn, test an example, donate, or join/build.
Four paths
Each path lands on a concrete next step and keeps the prototype boundary visible before asking you to publish or rely on a live trade.
Learn the idea
See what the pilot supports, what it does not promise, and why review matters.
Best if you are new to moral trade and want the plain-language version first.
Test an example
Inspect a complete, non-live example before drafting or relying on a real trade.
Best if you want to understand the mechanism by looking at concrete terms.
Donate through a route
Choose a cause, pay on Every.org, and use webhook import or reviewed fallback when MPGF needs evidence.
Best if you want a low-friction public-good action before creating a trade.
Join or build
Enter the founding cohort, invite one serious counterparty, and start small.
Best if you can help test the pilot with one serious counterparty or group.
Boundary
It keeps new visitors from treating an early pilot as a mature marketplace, and it separates first-time visitor actions from signed-in member workflows.
Worked examples explain the mechanism before you infer demand from live offers.
The primer, examples, and donation routes are readable before signup.
Private matching still depends on broad previews, consent gates, and human review.
Still unsure?
The fastest way to understand Moral Trade is to inspect one complete example and its baseline, proof rule, and review boundaries.